Year: 2017

Editable Templates in AEM

With Editable Templates, in AEM 6.2 a long awaited feature has arrived and it was updated with AEM 6.3. Although AEM 6.2 is available for a year already, I just got the chance to deep dive into editable templates recently. In this post I summarize my findings with editable templates in AEM 6.2 and another post […]

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Tracking Form Abandonment using Dynamic Tag Management and Analytics

In this post I’ll present a cost effective solution for capturing information about form abandonment. Web forms are used everywhere, and the business’ goal is to drive the highest percentage of visitors through the form: Checkout (of a product) Lead capturing Contact us Enquiries … However, the visitors may abandon the form because of various reasons. […]

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Are servers dead? Go serverless with Adobe I/O Runtime – Part I.

With this post I continue introducing Adobe’s new technologies, that – in my opinion – will have a big impact on how we create applications that integrate with Adobe products. As the technology discussed in this post is in Alpha status, yet, this post is basically my own interpretation about what we will get. This […]

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Adobe Launch and DTM

Recently I’ve watched a live webinar where Adobe has shared some details about the new tag management system, called Adobe Launch. Although Launch is not available for production, yet, it is worth familiarizing it, as the feature offering of Launch is very impressive. What do I need a dynamic tag management capability? A marketing tag […]

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