Month: July 2017

Tracking Form Abandonment using Dynamic Tag Management and Analytics

In this post I’ll present a cost effective solution for capturing information about form abandonment. Web forms are used everywhere, and the business’ goal is to drive the highest percentage of visitors through the form: Checkout (of a product) Lead capturing Contact us Enquiries … However, the visitors may abandon the form because of various reasons. […]

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Are servers dead? Go serverless with Adobe I/O Runtime – Part I.

With this post I continue introducing Adobe’s new technologies, that – in my opinion – will have a big impact on how we create applications that integrate with Adobe products. As the technology discussed in this post is in Alpha status, yet, this post is basically my own interpretation about what we will get. This […]

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